The move marks Limelight’s entry into end-to-end operations, spanning diamond growing, manufacturing and retail

Mumbai: Limelight Lab Grown Diamonds, India’s largest lab-grown diamond jewellery brand, has announced its expansion into in-house diamond growing and manufacturing as part of a broader vertical integration strategy. The company has also raised Rs 250 crore to support its next phase of growth.

According to the company, the integration will reduce reliance on third-party suppliers, improve cost efficiencies, and enable faster product development while ensuring consistent quality and traceability.

The newly raised capital will be used to accelerate retail expansion, strengthen design capabilities and support long-term category leadership. Limelight plans to scale its retail network to 200 stores by 2027.

Founded by Pooja Madhavan, Limelight has been among the early movers in India’s lab-grown diamond jewellery market. The brand currently operates over 50 exclusive brand outlets and more than 40 shop-in-shop formats across 45 cities.

Commenting on the development, Madhavan said the vertical integration would give the company greater control across the value chain and support responsible scaling amid growing competition in the lab-grown diamond segment.

Interest in lab-grown diamonds has been rising steadily in India, driven by demand for transparency, sustainability and value-led fine jewellery. As more players enter the space, Limelight’s investments in supply-chain integration and brand-building position it among the better-capitalised companies in the category.

Headquartered in Mumbai, Limelight specialises in CVD lab-grown diamond jewellery, with offerings ranging from solitaires and everyday fine jewellery to statement pieces.