Cotton On will enter the Indian market through a phased omnichannel strategy, including physical stores, a dedicated e-commerce platform and presence on key online marketplaces

Bengaluru: Apparel Group has announced a strategic partnership with Australian fashion and lifestyle brand Cotton On to introduce the brand in India.

The partnership combines Apparel Group India’s retail and distribution network with Cotton On’s youth-focused fashion positioning. To support operations, Apparel Group will manage distribution through its existing logistics infrastructure across the country.

Commenting on the partnership, Abhishek Bajpai, CEO of Apparel Group India, said, "We are proud to bring Cotton On to India as we continue to expand our portfolio of globally relevant lifestyle brands for the new Indian consumer. India has one of the world’s largest and fastest-growing young premium-buying populations, with a clear shift toward global style, value, and lifestyle-led fashion — and Cotton On fits this opportunity strongly. At Apparel Group India, we focus on building brands for long-term scale through disciplined retail execution and deep consumer insight. This partnership reflects our growth ambition and our commitment to creating differentiated, high-energy retail experiences in the market."

Bianca Ginns, Managing Director – Cotton On Brands, stated, “India marks a significant new chapter for Cotton On as we bring our relaxed, optimistic Australian brand to millions of new customers. We're inspired by the energy and creativity of India's youthful population and we’re looking forward to sharing our effortless, on-trend fashion that reflects Cotton On’s Aussie lifestyle."

“The arrival of Cotton On in India marks a strategic milestone in Apparel Group’s journey to redefine the country's retail landscape. By bringing Cotton On’s iconic Australian DNA to our shores, we are not just adding a brand to our portfolio but strengthening our position as the premier gateway for global giants. This partnership is a testament to our commitment to driving large-scale retail expansion and delivering aspirational global fashion to the doorstep of the Indian consumer," said Tushar Ved, President of Apparel Group India.

Apparel Group operates more than 2,500 stores globally across 85 brands. In India, it runs over 300 stores across 50 cities and manages more than 20 brands.

Cotton On operates in over 20 countries with 1,300 stores and 20,000 team members. The brand also runs the Cotton On Foundation, established in 2007, which has raised more than ₹1,100 crore globally to support initiatives in education, mental health and the environment. The foundation will be introduced in India in partnership with Apparel Group.