With a future-forward design, an iconic retail mix and a calendar of immersive events, Elan Epic Mall is fast becoming the heartbeat of experiential luxury in NCR

New Delhi: In a market where experiential value is driving footfalls, Elan Epic Mall—India’s first luxury retail destination—is making waves, quite literally. Located at Sector 70 in Gurugram and designed by the globally renowned architect UHA London, the 3.5-acre open-air luxury destination has rapidly emerged as one of NCR’s most magnetic lifestyle hubs, bringing world-class architecture together with a high-impact mix of retail, dining and entertainment experiences. With a built-up area of 7 lakh sq. ft and over 5.4 lakh sq. ft of leasable space, Elan Epic is not just a mall; it is a curated universe of experiences.

A First-of-its-Kind Retail Concept

Featuring one of the biggest water bodies within a high-street complex, open-air design, floating restaurants, hanging retail pods and a central atrium, Elan Epic Mall invites visitors into a world where luxury seamlessly intersects with nature and design. The flowing architecture, lush open zones and multi-level pedestrian engagement have created an immersive setting for visitors to shop, unwind and indulge, all in one seamlessly integrated space. Its unique façade and immersive design stand out in a crowded marketplace.

From open-air cafés and multi-cuisine dining to live performance zones, celebrity-led events and immersive social installations, the mall offers a unique sensory experience, built to engage every age group.

Retail Meets Experience: A Curated Brand Universe

Elan Epic Mall is thoughtfully designed as an inclusive destination, offering something for visitors of all ages. Whether you are indulging in retail therapy, planning a fun family outing or catching the latest blockbuster, the mall provides a curated mix of experiences that cater to all.

The mall’s growing retail lineup features a fast-growing mix of leading fashion, dining and lifestyle labels, striking a balance between global icons and homegrown brands. From Adidas, Puma, ASICS, Meena Bazaar, Kazo, Levi’s, Wrogn, Manyavar, Jockey, Mia by Tanishq, Crocs and many more, the experience is tailored to diverse style aspirations and requirements. Beauty and personal care powerhouses like Nykaa On Trend and Bellavita drive the self-care category while Madonna Salon adds a premium grooming touch.

Dining is a spectacle, with signature outlets like Dhaba, Biryani Blues, Sticky Rice, Bikanervala, Imperial Spice, Moets, Nomai, Perilicious, Cocoberry, Burgrill, Tulsi and many more indoor and alfresco experiences that blur the lines between culinary indulgence and social leisure. Complementing this is a vibrant lifestyle and accessories zone featuring brands like HomeStop, Miniso, Helios and Crossword, along with entertainment zones like Mystery Rooms 2.0 and Vikings.

Notably, Devgn CineX (Formerly Ajay Devgn’s NY Cinemas) opened its first multiplex in NCR at Elan Epic Mall, delivering a plush cinematic experience.

Footfalls Soaring, Weekends Buzzing

The mall's strategic location along the Southern Peripheral Road (SPR), nestled amidst premium residential catchments and thriving corporate hubs, has firmly established it as a magnet for foot traffic. It attracts an impressive 10,000 to 12,000 visitors every weekend. Elan Epic Mall continues to attract a growing base of urban shoppers, families and experience-seekers. Its open-air design, thoughtfully curated retail journey and a dynamic calendar of engagement-driven initiatives are boosting high dwell times and encouraging repeat visits, cementing its reputation as an “every-weekend” destination in Gurugram.

Leadership Comment

Ms. Pooja Patti, Executive Vice President - Mall Operations, Elan Group said, “Elan Epic Mall was envisioned as more than a retail destination-it was designed to blur the boundaries between commerce, culture and community. Today, that vision is thriving. With a striking water-themed design, leading marquee brands and weekend footfalls exceeding 10,000 visitors, Elan Epic has redefined the high-street experience as an ecosystem of engagement. From celebrity-led events to curated community gatherings, it continues to evolve as a stage for high-engagement urban experiences. Elan Epic Mall is not just a landmark in Gurugram—it marks a new chapter in experience-led retail, leisure and lifestyle.”

A Calendar of Culture, Celebration & Community

At Elan Epic mall, every visit is designed to feel like an event. The mall has become synonymous with immersive, multi-demographic activations that go beyond conventional retail.

From themed events, live music sessions and dazzling fire shows to wellness-focused occasions like International Yoga Day led by Bollywood actress Sonal Chauhan. Culinary-themed gatherings like the Coffee Rave and Burger Rave have redefined food experiences as social spectacles.

Signature events such as Let’s Socialize, a curated meet-up with bestselling author Ravinder Singh at LowKey Café, the star-studded launch of Ajit Navraj Hans’ debut book and the exclusive Pushpa 2 screening for media insiders reflect the mall’s cultural relevance. Elan Group also organized a first-of-its-kind screening of Singham Again for over 900 Gurugram police officers and their families, reflecting the brand’s commitment to community engagement and gratitude.

Various themed events and festivities featured massive installations and interactive décor, creating a viral buzz across social media.

Sustainability at the Core

Elan Epic Mall proudly holds an IGBC Gold Rating that underscores its commitment to environmentally responsible practices. Key initiatives such as solar energy deployment, composting systems, sanitary waste automation, dry-wet waste segregation and smart housekeeping tech underscore Elan Group’s commitment to sustainable urbanism.

Collectively, these innovations embody Elan Epic’s “comfort-first” ethos, making it a welcoming destination for shoppers, families and investors alike.

What’s Next: A Destination in Constant Evolution

With several high-profile brands set to launch soon, including Spezia Bistro, Burnt Toast, Embassy, Studio XO, Liberty, Mother Care, Keventers, Burrito Bros, among others, the momentum continues to build. As new retail and entertainment experiences unfold, the mall is positioned to become Gurugram’s most vibrant cultural and lifestyle epicenter.