Tilray Brands has completed its acquisition of BrewDog’s Australia business, following its purchase of the brewer’s UK and Ireland platform last week.

This latest deal includes the acquisition of BrewDog’s Australian production facility in Brisbane, Queensland, alongside a portfolio of owned and franchised BrewDog bars across Australia.

Irwin D Simon, chairman and CEO of Tilray Brands, said that the acquisition represents “another important milestone in advancing Tilray’s global beverage and consumer products strategy”.

He added: “Australia is a highly attractive craft beer market with a strong beer culture and serves as a strategic gateway to the rapidly growing Asia-Pacific region”.

The acquisition includes two BrewDog bar locations in Brisbane, as well as three franchised BrewDog locations in Pentridge, Victoria; South Everleigh, New South Wales; and Perth, Western Australia.

Tilray, a US-based beverage, cannabis and functional F&B products company headquartered in New York, bought BrewDog’s UK and Ireland brand and operations in a £33 million deal announced last Monday (2 March 2026).

Scottish brewer BrewDog, founded in 2007, made a name for itself as one of the UK’s biggest independent craft beer brands, well-known for its portfolio of craft, premium and ‘low and no’ beer brands including its flagship Punk IPA.

Though the brand rose to success during the height of the UK’s craft beer boom, it has since struggled to maintain commercial viability. The Tilray deal followed BrewDog’s appointment of administrators last month following a period of continued losses, with the company recently streamlining its operations and cutting jobs across its workforce.

Tilray’s acquisition of BrewDog’s UK and Ireland business resulted in the loss of 484 jobs due to the closure of 38 bars, with only 11 of its UK pubs retained. Around 200,000 early-stage investors, who put money into the business as part of BrewDog’s Equity for Punks scheme, have also reportedly lost their investments.

Rajnish Ohri, president of International at Tilray Brands, said that Tilray and BrewDog’s Australia teams will focus on growing the brand locally while introducing Tilray’s broader beverage portfolio across Australia and the APAC region, including key markets like Japan.