Lipton Hard Iced Tea is expanding its portfolio with the introduction of Lipton Hard Iced Tea Zero Sugar, a new variant designed to meet growing consumer demand for lower-calorie, no-sugar alcoholic beverages.

The new product delivers the brand’s signature iced tea flavour with zero grams of sugar and 95 calories per serving, while maintaining a 5% ABV in line with the existing range.

The launch marks a strategic move into the “better-for-you” alcohol segment, which continues to gain traction among health-conscious consumers seeking lighter drinking options.

Lisa Texido, brand director, Lipton Hard Iced Tea, said: "Fans already love the crisp, refreshing taste of Lipton Hard Iced Tea, and now we’re bringing them a lighter option that doesn’t compromise on flavour.”

Lipton Hard Iced Tea Zero Sugar is made with real brewed tea and natural flavours, paired with a triple-filtered malt base. The result is positioned as a smooth, balanced beverage with a clean finish, consistent with the brand’s core profile.

The new line will be available in multiple flavours, including Half & Half, Raspberry, Lemon and Peach, mirroring some of the best-performing variants in the original portfolio.

With more than 130 years of tea expertise behind the Lipton name, the company is leveraging its heritage to differentiate within the competitive flavoured malt beverage space. The brand’s established recognition is expected to support trial and adoption as it moves into the zero-sugar segment.

Lipton Hard Iced Tea Zero Sugar is currently available at select retailers across the US, with broader national distribution planned in the coming months.