Emerging kids’ snack brand Cadootz! has raised more than $3 million in seed funding as it looks to scale distribution and expand its footprint in the competitive better-for-you snacking category.

The round was led by Selva Ventures, an early-stage investor known for backing health-focused brands, including Mid-Day Squares and Grüns. Additional strategic investors also participated, aligning with Cadootz!’s mission to redefine children’s snacking.

Founded by food entrepreneur and content creator Rachel Mansfield and her husband Jordan Carpenter, the brand has quickly demonstrated early traction.

Following its direct-to-consumer launch in January 2026, Cadootz!’s inaugural cracker line sold out its first production run in under two hours, signalling strong consumer demand and effective community-driven marketing.

The brand’s positioning taps into a growing segment of parents seeking clean-label, nutrient-dense snacks for children. Its debut SKUs, Cheddar, Sea Salt and Ranch crackers, feature 5g of protein per serving and meet a range of dietary and ingredient standards, including organic, gluten-free, kosher and seed oil-free formulations.

Proceeds from the funding round will be directed toward a nationwide retail launch slated for June 2026, in partnership with a yet-to-be-announced major retailer. The rollout will also introduce a new, family-friendly packaging format designed to support broader household consumption occasions.

Kiva Dickinson, founder and managing partner of Selva Ventures and a co-founder of Cadootz!, said: “Cadootz! has all the makings of a category-defining, generational brand. We see it becoming a trusted signal for families navigating kids’ snacking, setting a new standard across formats and occasions.”

As distribution expands nationwide this summer, Cadootz! is currently available via its direct-to-consumer website and on Amazon, positioning the brand to capture both digital and brick-and-mortar demand in the evolving kids’ snack aisle.