The new line focuses on modern silhouettes and versatile styling, combining Indian craftsmanship with global design elements. The collection features halter neck kurtas, corset tops, skirts, and fusion sets, with an emphasis on body-contouring fits and adjustable elements for personalised styling.

With BIBA NXT, the company is looking to expand beyond its core offerings and tap into evolving consumption patterns driven by Gen Z and young millennials. The collection blends traditional prints with contemporary cuts, positioning itself between ethnic and western wear.

"With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing segment of younger consumers who value Indian craft but seek it in more current, evolved silhouettes. These designs reflect the sensibilities of today’s young consumers and allow us to better integrate into the next generation’s everyday wardrobe,” said Siddharth Bindra, Managing Director, BIBA.

The collection is priced between Rs 899 and Rs 1,999 and is available on the brand’s website and leading e-commerce platforms.

Founded in 1988 by Meena Bindra, BIBA operates over 330 stores across 26 states and is also present in major retail chains such as Shoppers Stop, Lifestyle, Pantaloons, and Central.