The store is the brand’s 12th outlet in India and reflects its ongoing retail expansion across key urban centres.

Sennes operates under the House of Senco and leverages the group’s legacy in jewellery manufacturing and retail. Its portfolio includes lab-grown diamond jewellery, leather goods, and perfumes. The company positions its lab-grown diamond range around sustainability, while its leather offerings follow responsible sourcing and cruelty-free practices.

The newly launched store features a curated selection across categories, designed to deliver a cohesive brand experience. As a company-owned outlet, it aims to offer consistency in retail experience while strengthening direct engagement with customers.

The launch event saw participation from over 65 influencers and HNIs, introducing the brand’s positioning to a design- and sustainability-conscious audience in the city.

Speaking about the new store launch, Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds said, “Delhi is a city that celebrates individuality and bold expression, and with SENNES, we wanted to create a space that resonates with that spirit. This launch is not just about expanding our presence, but about bringing conscious luxury closer to a community that values both design and purpose. SENNES continues to stand for craftsmanship, responsibility, and a refined, modern aesthetic.”

Located at DLF Midtown Plaza, Moti Nagar, the store is positioned to cater to Delhi’s evolving consumer base seeking design-led and sustainable lifestyle products. With this launch, Sennes continues to build its presence in India’s premium lifestyle retail segment, focusing on innovation, transparency, and contemporary design.