The new outlet offers the brand’s range of apparel, velour tracksuits, handbags, tees, tanks and lifestyle accessories.

The Hyderabad launch marks the brand’s entry into one of South India’s fast-growing retail markets and is aimed at strengthening its presence among urban consumers seeking premium international fashion brands.

Commenting on the launch, Abhinav Kumar, Co-founder, Brand Concepts Limited, said: “Juicy Couture continues to resonate strongly with fashion-forward consumers in India who appreciate brands that blend style with individuality. Hyderabad is a vibrant and fast-evolving retail market, and we are excited to further strengthen the brand’s presence while bringing Juicy Couture’s distinctive aesthetic closer to customers in the city.”

The company said the launch reflects Juicy Couture’s continued focus on expanding its retail footprint in key Indian markets.

Brand Concepts Limited, the official partner of Authentic Brands Group for Juicy Couture in India, is responsible for expanding the brand’s presence across categories including apparel, handbags, accessories and travel gear.

Founded in Los Angeles, Juicy Couture operates across multiple international markets and is known for its casual luxury positioning and lifestyle-led fashion offerings.

Brand Concepts Ltd. manages a portfolio of international fashion and lifestyle brands in India, including Tommy Hilfiger, Off-White, United Colors of Benetton, Superdry and Aeropostale, alongside its own labels.