Watercoolers Europe (WE) is gearing up for its WE Event in Torremolinos, Málaga, a key date for professionals in the watercooler and hydration industry.

Delivered in partnership with FoodBev Media, this year’s event promises a lively, insight-packed programme built to inform, inspire and connect.

Set in a vibrant international location, the event will bring together industry leaders, suppliers and decision-makers from across Europe and beyond. Attendees can expect a mix of keynote talks and networking opportunities designed to keep professionals up to date with developments in the rapidly evolving market.

For the first time, the programme features two keynote speakers offering both European and global perspectives. Michaela Merk, a leading expert in branding and customer experience, will explore how emotional connection drives brand success, while international keynote speaker David Avrin will focus on customer experience, innovation how businesses can stand out in an increasingly competitive market.

Alongside the conference, the WE Trade Fair will showcase leading suppliers and solution providers, offering visitors the opportunity to explore the latest products, technologies and services shaping the industry. With a strong focus on interaction and engagement, the exhibition floor will serve as a hub for meaningful conversations, collaboration and business development.

Networking sits at the core of the event, with a range of informal and structured opportunities for attendees to meet peers, build partnerships and strengthen industry connections.