Premium tea brand Teapigs has launched four new herbal tea blends, marking the company’s first major product expansion in more than five years.

The new caffeine-free line-up, Ginger & Manuka Honey, Strawberry & Juniper, Chamomile Lullaby and Pumpkin Spice Chai, is designed to tap into growing consumer demand for wellness-forward beverages, functional ingredients and adventurous flavour combinations.

Available now on Amazon, with a direct-to-consumer rollout planned later this summer, the launch also introduces the brand’s first tea formulated with Reishi mushroom, signalling Teapigs’ move deeper into the functional beverage space.

Mark Donovan, botanical flavours and innovation director at Teapigs, said: “We’re excited to unveil our newest flavours, thoughtfully crafted for every mood and moment and designed to inspire discovery with every sip. Our new collection is inspired by today’s tastes and expectations, with each blend telling its own distinct story.”

The launch reflects several broader trends shaping the hot beverage category, including increased consumer interest in caffeine-free alternatives, botanical ingredients and comfort-driven seasonal flavours.

Among the new SKUs, Chamomile Lullaby combines chamomile flowers, passionflower, lemon verbena, cocoa and Reishi mushroom to create a calming night time blend. Meanwhile, Strawberry & Juniper targets younger consumers seeking fruit-forward refreshment with a more sophisticated botanical profile.

The Pumpkin Spice Chai variety brings together apple, pumpkin, cinnamon and chocolate notes in a seasonal-inspired format, while Ginger & Manuka Honey pairs warming ginger spice with sweet liquorice and honey flavours for an immunity-positioned offering.

Founded in the UK in 2006, Teapigs currently distributes products across cafés, grocery retailers, hotels and foodservice channels in more than 40 countries.