UK baby and children’s food brand Lune & Wild has secured £2 million in Series A funding as the fast-growing business looks to scale production, accelerate retail expansion and strengthen its position in the premium children’s nutrition market.

The funding round was led by Guinness Ventures and included participation from a number of high-profile food and nutrition industry figures, including NHS GP and The Doctor’s Kitchen founder Dr Rupy Aujla, as well as Doug Struthers, former managing director of Ella’s Kitchen and current chairman of Lune & Wild.

Existing investors backing the company include Charlie Gardiner, formerly of Little Houses Group, Siân Parry Jones, co-founder of Archer Street Cocktail Bar, and Harry Bloice, former commercial director at Butternut Box.

Founded in 2021 by cousins Lara Rodgers and Nadia Simonds, Lune & Wild was created in response to growing consumer frustration with traditional baby food products, which the founders say often contain high levels of free sugars and lack both nutritional quality and flavour diversity.

The brand has built its proposition around chef-led recipes, paediatric nutrition expertise and premium ingredient sourcing, targeting parents seeking healthier and more adventurous meal options for young children.

Co-founder Lara Rodgers, said: “From day one, we’ve believed that children deserve better food. Food that’s full of flavour, made with care and genuinely supports their development. This investment allows us to take our mission and products further, without compromising on the quality and craft that got us here.”

The business has reported rapid growth since launch, doubling revenue annually and selling more than one million meals over the past 12 months.

The new funding will support a significant increase in production capacity while maintaining the company’s hands-on production model. Investment will also be directed towards retail expansion, team growth and marketing activity.

Lune & Wild recently secured a listing with Ocado.com, where the company says early sales have exceeded expectations. Beyond e-commerce, the brand is also stocked in cafés, delis, farm shops, family clubs and nurseries across London and the Home Counties.

The company has additionally strengthened its leadership team with the appointment of Mike Hedges, former CEO of Little Moons, GrowUp Farms and Proper Snacks, to its board.

Nadia Simonds said: “We’ve built Lune & Wild in close conversation with parents, understanding the real challenges they face and creating food that genuinely helps. With Guinness Ventures and our existing investors behind us, we’re excited to scale that impact and reach many more families across the UK.”

Investors pointed to wider shifts in consumer behaviour around children’s nutrition and clean-label products as key drivers behind the brand’s momentum.

“Lune & Wild is a brand that defines the future of food: purpose-driven, product-led and building deep trust with parents,” said Lisa Fox, head of co-investment at Guinness Ventures. “Lara and Nadia, together with their team, have built something incredibly special by combining chef-quality food with nutritional expertise.”