The Magnum Ice Cream Company (TMICC) has invested HUF 4 billion (approximately €10 million) to modernise its manufacturing facility in Veszprém, Hungary.

The company said the upgrade marks a ‘major milestone’ for both the local community and TMICC’s global supply chain transformation.

Located in western Hungary, an area TMICC described as a ‘strategically important European production hub,’ the site now features a brand-new production line following the modernisation. Producing 230 million ice cream units annually, it supplies the European and Hungarian markets with global ice cream brands including Magnum, Cornetto and Carte d’Or.

In particular, the investment facilitates the local production of Magnum Bonbons, a premium, bite-sized format under the Magnum brand. The innovation was developed to meet growing demand for smaller portions, shareable indulgence and an alternative to other everyday snacking options.

Producing new formats locally in Veszprém strengthens TMICC’s broader strategy to grow the ice cream category through innovation and new formats, while strengthening the company’s ability to adapt its portfolio to evolving consumer preferences across markets.

Péter Konecsni, general manager East Europe and general manager Hungary at TMICC, said: “The ice cream category is increasingly shaped by innovation in formats and consumption occasions, making ice-cream a year-round snacking choice”.

“Investments like this allow us to translate category defining ideas into scalable solutions that support long term growth across European markets. By strengthening our production capabilities, we ensure that innovation reaches consumers reliably and at the scale required by today’s dynamic retail and snacking landscape.”

The Veszprém factory was originally established in 1955 and employs a workforce of more than 500 people.

TMICC, headquartered in Amsterdam, the Netherlands, was formed through Unilever’s spin-off of its ice cream business. It generated €7.9 billion in revenue in 2025, and operates a network of 32 factories, 13 R&D centres and a fleet of three million freezer cabinets serving consumers in 80 markets globally.