Glow25 has entered into a strategic partnership with German dairy group Ehrmann to launch Glow To Go Coffee, a ready-to-drink coffee beverage with added collagen.

The product will launch on 3 August 2026 in Caramel and Caffè Latte flavours. Glow To Go Coffee contains 15g of bovine collagen hydrolysate per 250ml glass bottle, alongside biotin, niacin and selenium.

The drink also contains 25mg of caffeine per 100ml and will be positioned within the ready-to-drink coffee and functional beverages segment.

Glow25 said the launch combines its experience in the collagen category with Ehrmann’s product development, production and retail distribution capabilities. The company claims to be Germany’s leading collagen brand, with a 32% market share in the 'Skin, Hair & Nails' dietary supplements category and more than 2.5 million customers across the DACH region, the Netherlands and France.

Ehrmann, one of Europe’s largest dairy groups, has more than 100 years of product experience and expects turnover of around €1.2 billion in 2025. Through subsidiaries including Saliter, the company has expertise in functional milk-based beverages and ready-to-drink formats.

Steven Mattwig, CEO of Glow25, said: “With Glow To Go Coffee, we're combining an established everyday product with an active ingredient that our customers already know from their daily ritual. Ehrmann brings the necessary production and sales expertise to the table. Together, we can create functional beverages on a scale that we couldn't achieve alone.”

Kurt Hardt, board member for sales and marketing at Ehrmann, added: “Glow25 has proven how to build a category and inspire a community. Its digital expertise and brand strength perfectly complement our retail reach. We look forward to developing products together that offer consumers real added value.”

The partnership is planned as a multi-year collaboration, with both companies already working on further products. Additional launches are expected to include more ready-to-drink collagen formats and complementary products, with further details set to follow in the coming quarters.

Glow To Go Coffee will be available across grocery retailers including REWE, Edeka and Kaufland, drugstores including Budni and Müller, as well as on Amazon and through Glow25’s online shop.