DLF Retail has launched DLF Midtown Plaza, its first neighbourhood lifestyle plaza, in Moti Nagar, West Delhi. The 2.8 lakh sq. ft. destination is designed to combine retail, dining, entertainment and everyday services.

Located on Shivaji Marg, the plaza has a catchment of nearly 2.5 million residents and houses around 150 brands across retail, food and beverage, entertainment and lifestyle categories.

The anchor brands at Midtown Plaza include Go Fresh, Reliance Digital, Mr. DIY and HomeStop. The destination also features a three-screen PVR Cinemas multiplex.

The retail mix includes fashion, apparel, footwear, jewellery and accessories brands, including House of Kari, Basanti (Kapde & Koffee), Roza, Office & You, Sangeeta Boochra, Bluestone, Sennes and Palmonas.

The plaza's food and beverage portfolio includes cafés such as Alienkind, Blue Tokai, Third Wave Coffee, Coffee Bean & Tea Leaf (CBTL), Dohful, Chaayos and Keventers. Dining options include Café Tonino, Spezia Bistro, Dasaprakash, Draavin Canteen, Punjab Grill, YouMee, Prince Chaat, Aku’s Burger, Underdoggs and Mount Fuji.

DLF Retail has also launched the “Hello Neighbour” campaign for Midtown Plaza, featuring residents from nearby societies DLF One Mid Town and Capital Greens. The campaign is being rolled out across print, outdoor and digital platforms.

Commenting on the launch, Pushpa Bector, Group Executive Director and Business Head, DLF Retail, said, “Midtown Plaza reflects the way neighbourhood retail is evolving today. It has been envisioned as a destination that brings together shopping, dining, entertainment and everyday conveniences in a format that is accessible, relevant and rooted in the needs of the community. As DLF Retail’s first neighbourhood lifestyle plaza, it marks an important step in expanding our portfolio with destinations that go beyond retail to become an integral part of everyday life. Our vision is for Midtown Plaza to become the neighbourhood’s preferred destination for shopping, dining and social experiences, creating a place where people can connect, spend time and return to as part of their everyday lives.”

Speaking on the brand's presence at Midtown Plaza, Ranjit Paliath, CEO, Lite Bite Foods said, “West Delhi has witnessed a significant evolution in its retail and lifestyle ecosystem, and DLF Midtown Plaza presents an exciting opportunity for us to bring two of our most loved brands to a growing community of discerning diners. Punjab Grill and YouMee represent distinct culinary experiences, united by our commitment to quality, innovation and memorable hospitality. We are delighted to be part of this vibrant new destination.”

Sharing their perspective on what Midtown Plaza represents for the brand, Sonali Bhambi, Director, along with Raghav Bhambi, Director, TONI&GUY, said, “Delhi has always been at the forefront of fashion, beauty, and evolving consumer trends, making it one of the most significant markets for TONI&GUY. The launch of our new salon at Midtown Plaza, Moti Nagar, marks another important milestone in our journey of bringing world-class hairdressing, innovation, and exceptional client experiences closer to our customers. Every new salon reflects our commitment to setting new benchmarks in the industry through international expertise, trend-led creativity, and personalised service. We are delighted to strengthen our presence in Delhi and look forward to becoming a part of the vibrant DLF Midtown Plaza community while continuing to redefine the salon experience for our clients.”

Commenting on Geetanjali Salon's new presence at Midtown Plaza, Sumit Israni, Creative & Managing Director, Geetanjali Salon said, “DLF Midtown Plaza is set to become a landmark lifestyle destination for West Delhi, and we’re proud to be a part of that journey. For this salon, we wanted to create a space that reflects the warmth and energy of the neighbourhood while offering a refined experience. Combined with Geetanjali’s expertise and personalised approach to beauty, we hope this salon becomes a destination guests will want to come back to.”

The plaza has already hosted activities including PVR screenings, wellness activations by Kama Ayurveda and SoulTree, store launches and resident engagement programmes.

The launch is part of DLF Malls’ expansion into the neighbourhood plaza format. The company describes the format as premium neighbourhood destinations focused on daily retail, dining and lifestyle needs.

Following Midtown Plaza, DLF Malls plans to launch DLF Summit Plaza in DLF5, Gurugram. The company is also set to enter the Goa market with DLF Promenade Goa, a 700,000 sq. ft. multi-level mall in Panjim.

DLF Malls currently operates two luxury properties and six premium properties, along with its newly launched neighbourhood plazas across Delhi-NCR. Its portfolio includes DLF Emporio, The Chanakya, DLF Mall of India, DLF Promenade, DLF Avenue, Saket and DLF CyberHub.

The company also operates retail-led office destinations including Horizon Plaza at DLF5, The Hub at DLF Cyber City Chennai and DLF Cyber Park in Gurugram.