In his new role, Sundaram will be responsible for identifying, evaluating and scaling new business opportunities to support the company’s growth, strengthen its portfolio and create new avenues of value for customers and stakeholders.

Sundaram brings over 26 years of experience across business management, growth strategy, marketing transformation, innovation, category creation and P&L leadership. He joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer. Prior to this, he spent more than two decades with Hindustan Unilever Limited and Unilever PLC, holding leadership roles across India and global markets.

Shekhar Bajaj, Chairman, Bajaj Electricals Limited, said, “We are pleased to welcome Krishnan Sundaram to Bajaj Electricals. His extensive experience in building businesses, driving innovation and creating new categories will bring valuable perspective to our leadership team. We look forward to his contribution as we continue to strengthen our portfolio and create meaningful value for our customers and stakeholders.”

Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited, added, “We are delighted to welcome Krishnan to Bajaj Electricals, where he will lead our growth and new business agenda. His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities. We are confident that his leadership will contribute meaningfully to the company’s next phase of growth.”

Bajaj Electricals Limited is an Indian consumer appliances and lighting solutions company headquartered in Mumbai. The company reported a turnover of Rs 4,462 crore in FY 2025-26 and is part of the Bajaj Group.

Established in 1938, Bajaj Electricals operates across Consumer Products, including appliances and fans, and Lighting Solutions, covering consumer and professional lighting.

Its key brands include BAJAJ and Morphy Richards. Its lighting portfolio includes LED lamps and fixtures, panels and battens, wires and switchgear, along with solutions for street lighting, sports lighting, industrial and commercial lighting, infrastructure projects and specialised illumination.